When you establish your content branding, it revolves around what you put out. Whether that is on a daily basis, weekly, or even monthly like Kurzgesagt. It doesn’t matter just as long as people who follow you know what to expect.
The idea of creating episodic content is nothing new, and Chopcast (Tribetactics) even talked about this in their series back in the day. I find that making your own “TV show” is an interesting premise. It allows you to create this sense of that you’ll show up every week. People can learn to expect that, and then consistently show up for you.
Why is it important to consistently show up?
I’ll be the first to tell you that I’m not always consistent, so I know that it is hard. However not only do the platforms you post on reward you for showing up regularly, but the people following you can learn to expect to see your works at that time/day.
Meaning you can become somewhat of a habit for them much like how people read the morning newspaper back in the day.
When I started my “episodic” journey I actually took a polymathic approach, which meant each episode came out at the same time and in all three forms: written/audio/video. HOWEVER each episode was a different topic, and so I think that really hindered my growth. Not to mention I didn’t keep it going for a long time.
Conversely now, if you look at this Substack, then you can see the content showing up every week. It is always a video/podcast/blog post, and they’re all about content creation or creator tools. You know what to expect from this publication.
How to stay on top of it
The best thing to do is get practice, and then it becomes a lot easier to make the works. I did this post in two parts, where I recorded the video first, and now I’m writing the post actually a few days later. However this is because I was batching too!
Batching your content is a great way to get yourself to stay ahead. I made about 3-4 posts ahead. You know you can change shirts or hats in between recordings, and make it seem like more time had passed. Although I know my audience will see through that, so I don’t worry about it as much. I just want to make the content come out at an interval that is best for your consumption.
While I would like to post every day, as it would allow me to accelerate the level of what I am talking about to you. The sheer volume would overwhelm even the most super of fans. Meaning that in order for you to take in as much as you can, as fast as you can. The best ratio is once a week, so that you have time for the ideas to settle.
It comes from my coaching background that idea, but I think it helps. Thus batching allows me to fulfill my desire to make a lot of content, but also stay ahead on the posting schedule for you!
🥡 Takeaways
What should you leave with from this post. Well for one I want you to think about what sort of series you could do. It could be an interview series, daily vlog, weekly news episode, and more.
What matters is how well you can consistently do the work at each interval. Hence why I chose a weekly cadence, as I have literally a dozen or more series that I do for my content ecosystem. I want to try and be consistent with at least half a dozen of them. As some only need to post when a new idea or news comes out. Although the others have so many ideas in the backlog, they have to be consistent.
Feel free to comment below if you have any ideas to share on making an episodic series!
